About us

 

 

ALL YOU NEED TO KNOW ABOUT US!

 

We are curating a legacy of Unrivaled skill, Impeccable Innovation & the spirit of Bespoke craftsmanship through THE ALTER.

 

We are about to take your alter
ego to the next level.

 

A Bespoke Footwear Brand that envisions to create a very distinctive footwear collection with the core of crafting a made-to-measure experience for every step that you take.

The artisans at THE ALTER atelier begin the metamorphic process of turning sustainable sourced materials into objects of ultimate luxury and designs that resonate with your personalities without compromising comfort over fashion.

 

A Bespoke Footwear Brand that envisions to create a very distinctive footwear collection with the core of crafting a made-to-measure experience for every step that you take.

The artisans at THE ALTER atelier begin the metamorphic process of turning sustainable sourced materials into objects of ultimate luxury and designs that resonate with your personalities without compromising comfort over fashion.

A WIDE SPECTRUM OF FASHIONABLE FOOTWEAR IN CONTEMPORARY STYLES FOR YOUR EVERYDAY MOOD..

 

At THE ALTER we thrive to create, cruelty–free, sustainable & premium quality footwear in unique silhouettes along with extraordinary comfort.

Our capsule collections consist of aesthetic yet functional footwear that distinctively sets us apart from the norm

We’re normalizing the zany personality, the weird ones, the crazy creative souls, the environmentalists, the ‘I’m different’ clan.

 

THIS IS US AT THE ALTER AND YOU ARE OUR INSPIRATION

 

BRAND PHILOSOPHY

To be the unapologetic & dynamic you!

Just as human's are known to be dynamic with many layers, why can’t we have your shoes showcase those dynamic layers & moods every step of the way!

THE ALTER envisions to bring you eye-catching designs & vibrant hues for your various moods with striking color-play for you to

‘Be the unapologetic & dynamic you’!

 

An In-house manufacturing unit and studio based in Mumbai, with expert supervision progressing across each layer of the footwear development.

Our products are 100% handcrafted & vegan and manufactured using Impeccable quality materials and premium faux leather.

 

We aim to give you an extraordinary experience of making your very own dream shoe at THE ALTER.

For the ones who never find their sizes easily, we've got you covered. THE ALTER offers a wide range of sizes starting from 34 Euro to 44 Euro, from the smallest to the largest foot size!

 

THE FACE BEHIND THE ALTER

Samina Merchant, a Creatively rebellious personality that has left her mark within the Media Industry as a Creative Producer and has worked on several Television shows over the past decade. Born & brought up in Mumbai, she’s driven to where her passion leads her, eager to empower everyone around her and create a legacy.

Sometimes, you want to go that extra mile, you want to bring your passion to life and make an impact - all by yourself. And that’s exactly what she did while establishing THE ALTER, is a brand that brings you all to a creative environment, to a safe yet eclectic space that allows you to be you!

Motivated with product Innovation, fashion forward thinking & designing as her core principles, Samina is proud to present THE ALTER to the world.